Agenda
Wednesday, 11 May 2016
13:00 to 17:00
WE Europe Pre-Conference Activity - IBM Visitor Center
Venue: IBM Client Center Madrid, Corazón de María 44, 28002 Madrid, Spain 
13:00 to 13:15 Welcome 
Marta Martinez, General Manager, IBM Spain, Portugal, Greece & Israel 
13:15 to 13:30
SWE Brief Intro
Cristina Caballé, Executive Director of Client Unit, IBM Spain, Portugal, Greece & Israel and SWE Ambassador
Karen Horting, Executive Director and CEO, SWE
13:30 to 14:30 Plenary session on The New Era of Cognitive Computing
Elisa Martin, IBM Distinguished Engineer
14:30 to 15:30 Plenary session – CyberSecurity
Jesus Romero, IBM Director of Security
15:30 to 16:30 Plenary session - Social Business and Collaboration
Javier Guijarro, IBM Director of Social Business
16:30 to 17:00 Closing & encourage people to visit the demo area and network
18:00 to 21:00
WE Europe Conference Kick Off
Venue: COAM - Colegio Oficial de Arquitectos de Madrid,
Calle de Hortaleza 63, 28004 Madrid, Spain
18:00 to 19:00
Opening Keynote – Connected Women & the Future of Cyber Security
Keren Elazari, CISSP, Security Analyst, Researcher & Public Speaker
19:00 to 21:00 WE ACHIEVE Celebration @ COAM (Assembly Hall)

 

Thursday, 12 May 2016 @ COAM
08:00 to 09:00 Registration
09:00 to 09:15 Welcome (Assembly Hall)
09:15 to 10:15 Plenary Panel: Men as Diversity Partners (Assembly Hall)
Moderated by Beatriz Pérez Fernández, Territory Marketing Manager for Southern Europe, Intel
Panelist: Mark Firth, Executive Director, Component Engineering, Cummins
Panelist: Thomas Gallner, Director Lighthouse Program Highly Efficient Vehicle Automotive Systems & Technology, Continental Automotive GmbH
Panelist: Arne Norheim, Country General Manager, IBM Norway
Panelist: Herwig Peschl, Customer Solutions Manager, Caterpillar
10:15 to 13:00
Professional Development Sessions
PD1: 21st Century Early Career Candidates. Tips to Get to Infinity and... Beyond!" - Marta Diaz Barrera, Founder & CEO of Talentoscopio (Assembly Hall)
(Please, bring laptop, tablet or smartphone for this session)
Job hunting has changed in the last decades. Resumes have evolved enormously.
During this workshop we will focus on important aspects to will make you shine in front of recruiters. What skills will you provide your employer with? What new profiles are required? 
We will also log on LinkedIn and check if you are appearing or disappearing. Last but not least, we will prepare for excellent job interviews and learn how to answer to behavioral questions.
Approach will be practical including tips, clues and examples.
Don´t miss the students and early career professionals workshop!
 
PD2: Making the Most of Workforce Diversity and Inclusion – Dianah Worman, Chartered FCIPD OBE (Auditorium)
 
PD3: Authentic Leadership: Discover and live your mission – Carina Mak, Co-owner of Authentic Leadership (A4)
The purpose of the SWE workshop will be for participants:
▪ To get insight into the 7 layers of Authentic Leadership
▪ To understand that people (and therefore leaders) always think in consequences (fear and creation) before they show certain behavior and that this conscious or subconscious choice depends on the reward of that behavior
▪ To get insight in one’s Ego’s 
▪ To create a first draft of their Mission statement
As a result, participants will get insight in their desired behavior and how that behavior is driven by their mission and values. They will realize that showing desired behavior will make them feel more fulfilled and happy and that it will make them more successful. On the other hand, they will realize that there are good reasons not to show that behavior. Participants will be better able to embrace their fears that will result in non-desired behavior. At the same time, they will be more aware of the negative self-fulfilling prophecy if they are driven by their fear too much. 
The overall message that participants will get from the workshop is: Create more: Live your mission!
 
PD4: Developing Entrepreneurial Skills for Success – Clarie McCartney, BA MA MSc (A5)
This is an interactive workshop which takes a look at the skills needed to be successful entrepreneurs and intrapreneurs. If you have been contemplating starting your own business or would just like to be more enterprising in your current role this workshop is for you. Delegates will get a chance to hear successful female entrepreneurs' stories and share examples of their own female entrepreneurial role models. The final part of the workshop will be around developing and sharing our personal action plans around enterprise for the future.
13:00 to 14:00 Lunch
14:00 to 15:00
Professional Development Sessions
  • A step into the unknown – Living and working in a (completely) different culture, Cathy Sinclair, FM Global (Auditorium)
  • Nanotechnology and the future of biology and medicine, Sonia Contera, University of Oxford (Assembly Hall)
  • Negotiating with suppliers in a STEM environment, Nathalie Le Verge, Natalie,Debouvry, Air Products (A4)
15:00 to 16:00
Professional Development Sessions
  • Language of Future – Make coding in Python fun for kids, Katarzyna Bartoszewska, Anna Topol, IBM (Assembly Hall)
  • The Strategic role of AGV’s in Industry 4.0, Veronica Pascual Boe, ASTI CEO (Auditorium)
  • Theory and practice of managing time, priorities and energy when working in geo-dispersed teams, Maria Zakidalska, Intel (A4)
  • Transformative Change and Putting People First, Jesiele Nevees de Lima, Eaton Industries GmbH  (A5)
16:00 to 20:00
Exhibition (F&B Area, outside of Assembly Hall)
 (Meet our local corporate partners. They will share innovative technology via a hands-on lab and highlighting women leaders and diversity initiatives within their company.)
16:00 to 17:00
Professional Development
  • Gender Balance Recruitment – dismantling the barriers, making it happen, Stuart Proctor, Cummins (Auditorium)
  • Green Data Net, Fabrice Roudet, Eaton Electrical (Assembly Hall)
  • Scientific Communications, Jennifer Patterson, KU Leuven (A4)
17:30 to 17:50
Lightning Talks
  • The Power of DMAIC, Hilary Lucas, Caterpillar (Assembly Hall)
18:00 to 18:20
Lightning  Talks
  • Give yourself a sporting chance to be a leader, Julie Regairaz, Intel (Assembly Hall)
18:30 to 18:50
Lightning Talks
  • Computer Vision: Machines that learn to see, Agata Lapedriza, University Oberta de Catalunya (Assembly Hall)
18:30 to 20:00
Networking Reception

 

Friday, 13 May 2016 @ COAM
08:30 to 09:00 Help Desk Opens
09:00 to 09:20
Lightning Talks
  • Essential of Information Governance in the era of Big Data, Elizabeth Koumpan, IBM (Assembly Hall)
  • Secrets from the top, Alisa Tijerina, BP (Auditorium)
  • So you think you want to be a consultant? Jessica Rogers, Atkins (A5)
09:20 to 9:40
Lightning Talks
  • Sustainability in farming equipment, Fabienne Siebold, John Deere GmbH & Co KG ETIC (Auditorium)
  • Three ways to break out of your comfort zone (and advance your career), Carol Malbrancq, Intel Mobile Communication France (Assembly Hall)
  • What is your plan for the next 5 years? For 10 years? For life? Ewa Chuda, PGS Software (A5)
09:40 to 10:00
Lightning Talks
  • An engineer’s journey from Greece to Denmark in today’s market, Ilektra Marazaki, Novo Nordisk A/S (Auditorium)
  • Finding work/life balance with technical sales as a career choice, Maria Caraballo, Juniper Network (A5)
  • The impact of cognitive computing from healthcare to shopping, Sheila O’Hara, IBM (Assembly Hall)
10:00 to 10:20
Lightning Talks
  • Better together, Anca Eisele, John Deere (Assembly Hall)
  • Ideas are simple and personal to start with! Smriti Telwar, IBM (Auditorium)
  • Importance of Vertical and System integration in Product Development to maximize customer satisfaction and eliminate waste., Samidha Anand, Caterpillar (A5)
10:20 to 10:40
Lightning Talks
  • Almost a case of reverse engineering, Jochen Hauser, Eaton (Assembly Hall)
  • International Projects - Make it WORK!   About a better Collaboration and Communication, Orit Duzy, Julia Perez de Tudela, IBM (Auditorium)
  • Using materials engineering to design in robustness, Melissa Gartside, Caterpillar (A5)
10:40 to 11:00
Lightning Talks
  • Biometrics: Revolutionizing the future of medicine, Jennifer Patterson, KU Leuven (Assembly Hall)
  • Let your social eminence shine, Inmaculada Rufas Puyuelo, IBM (Auditorium)
11:00 to 12:00 Plenary Brunch: Learning as Fast as the World is Changing (F&B Area, Outside of Assembly Hall)
Moderated by Marta Diaz Barrera
Panelist: Cristina Caballe, Executive Director of Client Unit, IBM Spain, Portugal, Greece & Israel
Panelist: Maria Caraballo, Senior Manager at Juniper Networks, Juniper
Panelist: Jo Costura, Intellectual Property Transaction Manager EAME, Caterpillar
Panelist: Lourdes Sanchez, R&D Section Manager, Keysight Technologies
12:00 to 13:00 Networking Luncheon (continue)

COAM = College of Architects of Madrid, Calle de Hortaleza, 63, 28004 Madrid, Spain

IBM Client Center Madrid, Corazón de María 44, 28002 Madrid, Spain